How to protect innovative activity?
Having a clear strategy facilitates and adds value to your project. When we start up an activity or business, it is essential to have a protection strategy in order to maintain any advantage we may have over our competitors. It is essential to know the different protection instruments available for our activity and when to apply for them.
Protection instruments for your activity or business
Protecting Intellectual Property
Intellectual property is a set of exclusive rights that protect both innovative activity in the form of new products, new procedures or designs, and commercial activity, through the exclusive identification of products and services offered on the market.
The intellectual property of our businesses can be protected through different registrations:
- Trademark registration: A trademark is any sign that serves to distinguish the goods or services of a company on the market from the identical or similar goods or services of other competing companies. The only condition for a trademark to be represented in the Trademark Register is that it must be clearly defined, otherwise neither you nor your competitors will be sure of the scope of your registration.
- Industrial Design Registration: It gives protection to the aesthetic appearance of a product; the lines that define it, its contour, shape, colours, texture or materials or its ornamentation. Designs can be two-dimensional or three-dimensional.
- Patent Registration: Protects inventions that are new and involve an inventive step and are susceptible of industrial application.
- Utility model: This refers to inventions that, being new and involving an inventive step, consist of giving an object or product a configuration, structure or composition that results in some practical advantage for its use or manufacture.